Formulas for Now

Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself …

Fun, quirky and sophisticated, more than a hundred of the most creative and original minds of our time – from art, science, mathematics, architecture, design, literature and sociology – 
give us their personal and enterprising, or visionary, or inventive, or just deliriously delectable formulas for contemporary life …

… Damien Hirst’s colour wheel; ‘sex x technology = the future’ by J.G. Ballard; Gilbert & George’s injunction to ban religion; 
a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson’s x and y axis; Peter Saville’s sketched diagrams; Louise Bourgeois’s conviction that there’s no logic in love …

There’s never been a better time to be a geek. After decades, if not centuries, of persecution, ridicule and never, never getting the girl, geeks are hot. They are on the cover of magazines, win awards at the Oscars and the Baftas, eat at the best tables of the best restaurants, and park their Ferraris in front of their million pound houses. They are the geeks, and their time has come.