First Eleven

In June 2014, Brazil will host the 20th World Cup. Players from across the globe will arrive and play with pride wearing their nation’s colours. To celebrate this we have gathered a dream-team of eleven contributors from all walks of creative life to each contribute a football shirt design that will be exhibited, championed and idolized at KK Outlet’s Gallery throughout the 2014 World Cup.

The shirts featured in First Eleven aren’t emblazoned with questionable sponsors such as Wonga and Bet 365. They’ve been created by a stellar line up including Anna Lomax, Becky & Joe, Craig & Karl, Helmut Smits, HORT, INT Works, KesselsKramer, Lakwena Maciver, Ning Wang, Put Put and VLF.

From simple white vests in P.E to Hull City’s 1992 tiger print strip, the evolution of the football shirt has been extensive. The strip changes the mentality of those who wear them. Through the simple act of changing from their civvies into their strip the team are visually and mentally brought together as one – such is the transformative power of the simple football shirt. First Eleven celebrates this mighty piece of polyester armour.

As well as the collection of bespoke kits we’ll also be screening world cup matches, serving up luxury football burger/food stall. We have also created a vertical pitch, collectable “shinnies” stickers and ltd edition prints all for the occasion.

Photography by Jamie Stoker.

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