V&A MuseumV&A Peace and Music Festival

In 1969, The Woodstock Music & Art Fair took place on a dairy farm in Bethel, NY. Over half a million people watched some
of the most influential music acts ever perform songs of love, rebellion and freedom. With the V&A’s exhibition, You Say You Want A Revolution, Records and Rebels 1966–1970 we pose the question, what if Woodstock had taken place today? Who are the acts that we’d choose to represent us and do they still sing songs of love and rebellion?

We designed a microsite whereby people could populate a festival poster with their chosen acts. From these, a winner was selected who then had the opportunity to bring their poster to life by attending a screen printing workshop at Print Club London.

Winner Gracie Madison with her winning poster