SIXTHIS IS MY SIX
SIX, the German fashion accessories company, hired KesselKramer London to take their brand in a new creative direction. Variety has always been at SIX’s core; they seek to democratize fashion by offering a huge range of ever-changing items at affordable prices, but now they needed a mission statement and a unique look to bring this message to the masses.
KesselsKramer worked on not only making the brand stand out, but also on making it stand for something. The confident, eye-catching visuals and rallying call of ‘This is My SIX’ inspires women of all ages to celebrate their individuality and personal style.
The campaign ran across Europe, in-store and online. More info here.