The Singleton Taste Room
The Singleton Taste Room is a bespoke environment furnished by 30 tastemakers. These personal items are chosen as perfect compliments to the single best tasting single malt whisky. KK Outlet created and curated the Taste Rooms event, held over 3 days, and arranged the communication and PR, in collaboration with Story PR.
Those involved included chef Mark Hix, DJ Giles Petterson, and designers Max Lamb, Dominic WIlcox and Daniel Poole, as well as others in the worlds of art, music, interiors, food and publishing.
These leaders in their respective crafts worked to find the best selections that compliment The Singleton, looking at everything from chairs to tunes.