PamperoWe Are The New Llaneros

KesselsKramer’s campaign for Pampero rum is inspired by the Llaneros, the original herdsmen from Venezuela. The values of the Llaneros match those of today’s urbanites: strong-willed individuals with a ‘get back on the horse’ attitude.

The result is a campaign that is as simple as it is aspirational. Tradition merges with modernity, providing a perfect backdrop to celebrate the brand and consumers free spirited take on life. The campaign runs in markets in Europe and South America in cinemas, digital channels as well as print and outdoor.