KBC My Kind of Bank

In the summer of 2013, KesselsKramer helped KBC successfully transform from a mortgage and savings specialist into a full service retail bank. An integrated campaign with numerous TV-ads as well as outdoor, digital, social and experiential assets based on KBC’s new “Bank of You” mantra.

Twelve months after the start of the transformation – today KBC is recognised as one of Ireland’s full service banks – its time to deepen our relationship with the Irish consumers by giving them a voice of what they need from a bank. With 7 new TV-commercials shot by director Henry Mason from Independent (London) KBC demonstrates true understanding of its consumer.

For the campaign we travelled around Ireland meeting various characters along the way. Shot in documentary style "My kind of bank” depicts typical irish consumers and their needs in a human, emotional and sometimes humourous way.