KBC’s latest campaign continues a strategy that has successfully transformed it from mortgage and savings into a full service retail bank.

Since 2013, KBC has been operating in the Irish market with the ‘Bank of You’ theme This has resulted in a significant growth of the bank’s customer base and the opening of multiple hubs to service their needs. KBC has become the premier challenger to the Irish financial establishment.

The 2016 campaign consists of TV, OOH, print and digital assets and launches with 2 films. A 60 second celebration of Ireland’s workforce to promote the bank’s current account and a 40 second mortgage film dramatizing individuality through their homes.

Elevating the campaign is the soundtrack by Gloria Gaynor: ‘I Am What I Am’ captures the positive spirit of KBC but also the sentiment of a country that has managed to climb out of the financial crisis.