citizenM Paris Launch 2017

Paris may be known as the city of love, but its hotels are more famous for being expensive and a bit uptight. However, with the opening of of citizenM La Défense and citizenM Gare de Lyon, affordable luxury has invaded the French capital.

To announce the opening, KK Outlet collaborated with celebrated graphic designer/illustrator Jean Jullien and his director/musician/animator brother Nico. Originally from Nantes, the Jullien Brothers have become well known for their style, ingenuity and wit, so they were the perfect choice to create a charming series of short online films.

There were also print ads in Le Monde and an extensive out of home campaign in the areas around the two new hotels. Headlines announced that affordable luxury has arrived, gently mocked French hotels clichés and dared passers-by to cheat on their regular hotels.

citizenM says:
after La République En Marche, it’s time for Affordable Luxury Hotels En Marche

citizenM says:
finally. A luxury hotel for you, not for Louis XIV

citizenM says:
Paris is full of museums. No need to sleep in one of them.

citizenM says:
cheat on your usual hotel. Sleep with us

citizenM says:
bye bye fussy furniture, rude waiters, trouser presses, dusty chandeliers, bell hops, ancient fixtures, too thin walls and creaky beds. Hello affordable luxury

citizenM says:
you’re more than an executive. Our hotel is more than a setting for executives.

citizenM says:
citizens of Technip, recharge your batteries with a good night’s sleep

citizenM says:
loosen your tie, throw off your suit, a new kind of hotel is here

citizenM says:
citizens of AXA, reinvent sleep with a new kind of hotel