citizenMBrand Development 2016

To accompany the development of the citizenM hotel chain across Europe, the US and Asia, KesselsKramer has expanded upon the brand communication and identity, which it helped launch in 2008. KK collaborated once again with Dutch photographer duo, Freudenthal/Verhagen, this time to update the identity with a new collection of ‘citizens’ – little avatars that symbolise different personality traits of hotel guests.

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A range of brand ads and a revamped citizenM newspaper – the hotel’s free publication for guests – were amongst the materials produced.

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