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  • Bushmills Whisky

    Challenge
    Create a compelling emotional territory for the world’s oldest whiskey, which had hitherto communicated on functional benefits.

    Solution
    Focus on the power of whiskey to bring men together, by celebrating true male friendships, through the creative execution ‘Bushmills Brothers’.

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    NEW WORK FOR BUSHMILLS IRISH WHISKEY

    To launch the new campaign that marks authentic friendships under the theme of Bushmills Brothers, celebrated photographer Platon travelled to Belfast and New York to capture real friends and drinking buddies that have known each other since way back.

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