Bfi London Film Festival

Challenge

The London Film Festival is a film festival with a difference – all screenings are available to the public. Promoting the 53rd festival required presenting it as in inclusive event, that represented a vastly multicultural London.

Insight

Everybody loves the magic of film, and this feeling of wonder is what keeps us going to the cinema.

Solution

Instead of showing ‘clips’ from the films on show, we portray a variety of Londoners, captivated by film. Rather than seeing them at the cinema, we see them in typical London situations, caught by the light of film. Changing the environment lets us focus anew on the power of film.